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  • The Vervein Set

    74.95€
  • The Rose Set

    74.95€
  • The Dandelion Set

    74.95€
  • Kousa slip

    40.00€
  • Catalina bra

    42.00€
  • Brasil slip

    30.00€
  • Cherry Bra

    38.00€
  • Belle Isle slip

    40.00€
  • Beech bra

    36.00€
  • Blackberry Bra

    54.00€
  • Bolean Body

    80.00€
  • Meadow Bra

    52.00€
  • Blackberry Panties pink

    47.00€
  • Butterfly Bra

    46.00€
  • Butterfly Bra sky grey

    46.00€
  • Betty slim Slip

    36.00€
  • Sycamore Bra

    50.00€
  • Meadow Bra pink

    52.00€
  • Blackberry Bra taupe

    54.00€
  • Blackberry high wasted Slip

    47.00€
  • Broadleaf Slip sky grey

    45.00€
  • Meadow Slip

    42.00€
  • Broadleaf Slip

    45.00€
  • Meadow Slip taupe

    52.00€

Karina Kolokolchikova – On false female empowerment and coming out the other side.

Globally I am observing this shift in what sexuality means. Due to social media and the opportunity to make our collective voices heard.
Through images we create in our own bedrooms, girls and women all over the world are reshaping the meaning of „sexy“.

As a result a new generation of girls and woman are defining themselves through who they are, who they want to be and not how they look like. And these women are reframing the conversation whilst leading by example.

LÖV acts as a sort of underarmour.
Design that supports you on your way while you achieve your goals. Also pieces that reinforces the life you aspire to have.

If this means you have to run errands, jump on planes, go from morning meetings to after work parties or just enjoying a binge marathon on Netflix, so be it.

You are the real woman and it is the real woman who is admirable and should be celebrated. And not a photoshopped fantasy of what sexy used to mean.

Go to Magazine

Who are we?

Your body your voice.

In our own bedrooms we are creating images through which girls and woman all over the world are reshaping the meaning of ” sexy”.
Making our collective voices heard due to the opportunity of social media.
A new generation of girls and woman are defining themselves through who they want to be and NOT how they look like.
And whilst leading by example, these women are reframing the conversation.

 

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