Belle Isle slip40.00€
Blackberry Panties pink47.00€
Butterfly Bra sky grey46.00€
Betty slim Slip36.00€
Meadow Bra pink52.00€
Blackberry Bra taupe54.00€
Blackberry high wasted Slip47.00€
Broadleaf Slip sky grey45.00€
Meadow Slip taupe52.00€
Welcome to LÖV
Globally I am observing this shift in what sexuality means. Due to social media and the opportunity to make our collective voices heard.
Through images we create in our own bedrooms, girls and women all over the world are reshaping the meaning of „sexy“.
As a result a new generation of girls and woman are defining themselves through who they are, who they want to be and not how they look like. And these women are reframing the conversation whilst leading by example.
LÖV acts as a sort of underarmour.
Design that supports you on your way while you achieve your goals. Also pieces that reinforces the life you aspire to have.
If this means you have to run errands, jump on planes, go from morning meetings to after work parties or just enjoying a binge marathon on Netflix, so be it.
You are the real woman and it is the real woman who is admirable and should be celebrated. And not a photoshopped fantasy of what sexy used to mean.
Who are we?
Your body your voice.
In our own bedrooms we are creating images through which girls and woman all over the world are reshaping the meaning of ” sexy”.
Making our collective voices heard due to the opportunity of social media.
A new generation of girls and woman are defining themselves through who they want to be and NOT how they look like.
And whilst leading by example, these women are reframing the conversation.